1.)
PRODUCT EXPLAINER VIDEO
The Thinx Period Specialist video tackles Thinx’s most frequently asked question: How does it work? Incorporating insight from the Content, CX, Marketing, and Product Innovation teams, this video answers customers’ frequently asked questions about the product, explains its technology, and demonstrates how it works. It was featured on the How It Works page on Thinx’s website, and repurposed as ads across marketing channels.
Contribution: storyboarding, art direction, video editing
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1.) Product explainer video: Thinx Period Specialist (2018)
The Thinx Period Specialist video tackles Thinx’s most frequently asked question: How does it work? Incorporating insight from the Content, CX, Marketing, and Product Innovation teams, this video answers customers’ frequently asked questions about the product, explains its technology, and demonstrates how it works. It was featured on the How It Works page on Thinx’s website, and repurposed as ads across marketing channels.
Contribution: storyboarding, art direction, video editing
1.) Product explainer video: Thinx Period Specialist (2018)
2.)
BRAND CAMPAIGN VIDEOS
For new product launches, the Design and Photo teams work together to conceptualize and introduce the product through visually compelling narratives, and execute them through collaborations with photographers for brand campaign videos and photos. These videos were then edited in-house, and are featured on product landing pages, on digital billboards for out-of-home campaigns, and were repurposed as video ads on platforms including YouTube and Snapchat.
Contribution: video editing
1.) Brand video: Cotton campaign (2017)
2.) Brand video: Forest campaign (2018)
For new product launches, the Design and Photo teams work together to conceptualize and introduce the product through visually compelling narratives, and execute them through collaborations with photographers for brand campaign videos and photos. These videos were then edited in-house, and are featured on product landing pages, on digital billboards for out-of-home campaigns, and were repurposed as video ads on platforms including YouTube and Snapchat.
Contribution: video editing
1.) Brand video: Cotton campaign (2017)
2.) Brand video: Forest campaign (2018)
3.)
TRAILERS
Trailers for One Woman: a video series in partnership with Harper’s Bazaar that spotlights the endurance and adaptability of women in the THINX community. These trailers are used as ads on paid marketing channels, and as content posts on social media.
Contribution: video editing
1.) Trailer: Tia (2018)
2.) Trailer: Oona (2018)
Trailers for One Woman: a video series in partnership with Harper’s Bazaar that spotlights the endurance and adaptability of women in the THINX community. These trailers are used as ads on paid marketing channels, and as content posts on social media.
Contribution: video editing
1.) Trailer: Tia (2018)
2.) Trailer: Oona (2018)
4.)
VIDEO BRANDING FOR CONTENT VIDEOS
Content video branding for THINX (BTWN), THINX’s sub-brand for tweens and teens. Ask Arielle (About Periods, Puberty, and Life) is a video series that answers questions about periods and puberty. Young People Talk Periods is a collaboration with Bright Lite, interviewing what real teens know and have to say about dealing with periods. Additional episodes available on the THINX (BTWN) YouTube channel.
Contribution: art direction, video editing
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Video: Ask Arielle: How do I pick the right period products for me? (2018)
Content video branding for THINX (BTWN), THINX’s sub-brand for tweens and teens. Ask Arielle (About Periods, Puberty, and Life) is a video series that answers questions about periods and puberty. Young People Talk Periods is a collaboration with Bright Lite, interviewing what real teens know and have to say about dealing with periods. Additional episodes available on the THINX (BTWN) YouTube channel.
Contribution: art direction, video editing
Video: Ask Arielle: How do I pick the right period products for me? (2018)