1.)
PERFORMANCE MARKETING ADS
Since digital marketing ads were launched weekly, ad refresh and testing new creatives were integral towards THINX’s growing online presence, while evergreen ads that feature the “period-proof underwear” tagline help maintain consistency throughout creatives across various channels. Other examples of ads include product launch, brand partnership, and THINX blog content promotion ads, launched on platforms including Facebook, Instagram, Snapchat, Pinterest, Twitter, YouTube, Google, and affiliate.
Contribution: design
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1.) Store partnership ad (2018)
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2.) Evergreen ads (2018)
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3.) Forest campaign ads (2018) – Facebook Link, Facebook Carousel, Pinterest Pin, and Snapchat Snap Ad
Since digital marketing ads were launched weekly, ad refresh and testing new creatives were integral towards THINX’s growing online presence, while evergreen ads that feature the “period-proof underwear” tagline help maintain consistency throughout creatives across various channels. Other examples of ads include product launch, brand partnership, and THINX blog content promotion ads, launched on platforms including Facebook, Instagram, Snapchat, Pinterest, Twitter, YouTube, Google, and affiliate.
Contribution: design
1.) Store partnership ad (2018)
2.) Evergreen ads (2018)
3.) Forest campaign ads (2018) – Facebook Link, Facebook Carousel, Pinterest Pin, and Snapchat Snap Ad
2.)
OUT-OF-HOME AD CAMPAIGNS
As an e-commerce brand, THINX continues to break period taboos and empower women not only in digital but also physical spaces through out-of-home ad campaigns. These range from digital billboard video ads in New York City to print ads in London as the brand gains brand recognition internationally.
Contribution: design (London campaign), video editing and type animation (NYC campaigns)
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1.) Forest campaign, London (2018) – digital screens & print ads
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2.) Forest & Cotton campaigns (2018) – digital screen and billboard ads
As an e-commerce brand, THINX continues to break period taboos and empower women not only in digital but also physical spaces through out-of-home ad campaigns. These range from digital billboard video ads in New York City to print ads in London as the brand gains brand recognition internationally.
Contribution: design (London campaign), video editing and type animation (NYC campaigns)
1.) Forest campaign, London (2018) – digital screens & print ads
2.) Forest & Cotton campaigns (2018) – digital screen and billboard ads