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(2016)
ALTERED
STATES



1.)
ABOUT

Altered States is a series of trailers created to promote Oliver Sacks’ online article for the New Yorker magazine. It references the ways in which films are generally marketed and investigates how they can be repurposed and adapted to promote a text-based publication instead of a moving image-based one. It explores alternative forms of advertising that borrows techniques and methods characteristic of movie trailers to create posters, videos, and website as touchpoints. This project was developed for the BFACD 2016 Thesis.

Contribution: design, videography, video editing, sound editing, photography.

2.)
OUTPUT

1.) Posters

 Posters include 3 formats: text only, image only, and text with image. 


Set 1: Text posters


Set 2: Image posters


Set 3: Text + image posters

2.) Application: Urban Intervention


3.) Website + Trailers

Mini episodes depicting Oliver Sacks’ experiences are archived in a website. Preview trailer and episodes below.


Website index


Trailer #1: Website homepage trailer (2016)


Trailer #2: Episode 1 (2016)


Trailer #3: Episode 2 (2016)


Trailer #4: Episode 3 (2016)